Sugar and fast carbs are so full of energy, and we´re programmed to love them. In the old days, when there wasn´t much around, this was totally fine. Eating all that could be found at the moment was even a question of survival.
But today is a different thing.
Our brains and bodies haven´t changed much, but the food supply has. Refined sugar and/or fast carbs can be found in practically all processed food. We certainly don´t need to hunt for them, and we can all recognize the effects: The rush of energy after having something sweet, followed by drowsiness shortly after. The post-lunch dip…or just not being able to stop ourselves from eating more, even if we know we probably shouldn´t. Since we know too much sugar can be a serious challenge to our health. Any physician would tell you it´s important to reduce your blood sugar spikes.
Some even call sugar “the new tobacco”, implying that the negative effects on individuals and societies are comparable to those of tobacco. Others claim it is as addictive as any drug. One thing is clear – breaking habits, and especially the bad ones, is a hard thing to do. And reducing the sugar is an especially tricky one. But each small step can make a difference. Like making the portions of food a little smaller, eating bread and cereals with less sugar and made from whole grains, or simply drinking something else with your food.
Change doesn´t come easy. That´s why we came up with our Good Idea™ – the Swedish Sugar Buster – a dietary supplement developed to help your body handle the effects of sugar and fast carbs following a meal….or to put it simply: It helps you bust the sugar!
Want to know more about the sugar challenge in the US and how it can be beaten by science and lifestyle change? Download our white paper (pdf). You might find it a bit dry and academic, but it´s well worth reading.