How one
good idea
led to
another.

Scientists, physicians, nutritionists and dietitians all over the world agree that meals with too much sugar and fast carbs result in repeated blood sugar spikes that, in the long run, put a lot of strain and stress on our bodies. Some years ago, experts in food and nutrition at Lund University in Sweden found that a special mix of amino acids and a mineral could have a beneficial effect on the blood sugar spike following a meal. Repeated clinical trials confirmed that when this mix, dissolved in water, was served before, and with a meal rich in sugar and fast carbs, it was able to reduce blood sugar rise by 20-30%. This research marked the beginning of the development of Good Idea® – The Swedish Sugar Buster. The goal was to develop an attractive product that could help our bodies handle the fast carb and sugar effects following a meal. Now it´s here, and it comes with a Structure/Function-claim, proudly printed on every single can:

Good Idea® – The Swedish Sugar Buster may help those with normal blood sugar levels handle the sugar spike following a meal1 .
What it means? Well, simply that having Good Idea® – The Swedish Sugar Buster with your food might be a small, yet important step towards a better lifestyle. It´s positive lifestyle change made easy!

1 This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. 

The scientific team behind Good Idea® is led by Professor Rickard Öste – a leading European scientist in the field of nutrition and food chemistry. Professor Öste is also a serial entrepreneur and the inventor of Oatly – a healthy oat-based milk alternative that is a commercial success story in 25 countries  and continues to grow by double digits. The US launch in 2017 has been a great success.

Studies show that a blend of five amino acids and a mineral can give a 20-30% reduction in blood sugar rise following carbohydrate-rich meals. Please see our scientific review for more info about the scientific background and clinical trials behind Good Idea™ – The Swedish Sugar Buster. Please note that the review is continuously updated with more results from clinical studies etc. A pdf print version of the scientific review can be downloaded here.

Want to know more about the sugar epidemic in the US and how it can be beaten with science and lifestyle change? Download our white paper (pdf). You might find it a bit dry and academic, but it´s well worth reading.

Report: Good Idea Drinks: Making the Solution the Solution

In a highly interesting report (May 2018) Dr Ingrid Kohlstadt, Faculty Associate at Johns Hopkins University and a key opinion leader in integrative medicine with focus on nutrition as an effective tool to combat disease, gives a number of  professional perspectives on the healthy properties of Good Idea. Download summary and full report.

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