Hi, I´m Dr. Elin, and this is my blog.

I have a 20 year career as a food scientist at Lund University in southern Sweden, and I am a co-inventor of Good Idea. I have always been interested in the preventive properties of food, to protect against lifestyle related conditions such as type 2 diabetes, CVD, and dementia. Today I am serving as the chief scientist at Good Idea Inc. and I have created this blog to share knowledge around blood sugar and related topics. News, thoughts, facts, tips and tricks that might make a difference in your everyday life.

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Say hello to a healthier lifestyle. Good Idea is your natural everyday mealtime drink.

Yep, we all had it. Drink Good Idea with your meal and stop yawning.

Meet our chief scientist and learn all you ever wanted to know about blood sugar.

Why listen to us? Read what the researchers and clinical studies say instead.

Check out the buzz.

Said and written about blood sugar.

A free case of Good Ideas:s could be waiting for you.