Frequently asked questions

What is Good Idea?
Good Idea is a flavored sparkling water with a proprietary blend of five amino acids and chromium that cuts the blood sugar spike after a meal. It´s all natural, un-sweetened and contains zero calories.

What´s in it for me?
Good Idea helps you avoid post-meal slumps and sugar cravings. In the long run, a more even blood sugar curve is a great investment in your health.

How does it work?
Good Idea contains a scientifically proven blend of amino acids and chromium that reduces the blood sugar spike after a meal by, on average, 25%

How does it taste?
Currently, Good Idea comes in three natural fresh and mild flavors – orange-mango, lemon-lime, and dragon fruit.

When can I drink Good Idea?
Good Idea has its best effect when consumed before and with your food. It pairs perfectly with any meal.

How can Good Idea help me consume less sugar?
Replacing your sugary drinks with Good Idea will take away a lot of sugar from your diet. In addition, its unique function can reduce your sugar cravings.

How can I know Good Idea really works?
Drink Good Idea before and with your food, and you will notice that you will feel less tired and experience less of those sugar cravings that often appear after a meal.

Can you put figures on the effect of Good Idea on blood sugar?
We´re actually not allowed to give figures for the product itself, but our underlying clinical studies of the blend of five amino acids and a chromium have shown a typical reduction of the blood sugar level following a meal by 25%. The clinical studies have been carried out in Sweden, Germany, Canada and the US (Orlando, FL) with healthy people showing normal blood sugar levels.

Why a sparkling water?
We want to make it easy for people to take an important step towards a healthier lifestyle. Sparkling water containing an active formula is smart food, and easy to include in everyday life.

Why does Good Idea have to be consumed with food?
It doesn´t have to, but when consumed before, and with food, the blend of five amino acids and a mineral (chromium) seems to prime the metabolism to handle the fast carbs in the food more efficiently. When consumed without food, it will only quench your thirst, just like any flavored sparkling water.

I am a diabetic – will Good Idea help me?
We haven´t done any studies on either type 1 or type 2 diabetes patients and do not claim any properties regarding treatment of those diseases. We are very interested in performing studies of Good Idea in relation to a wide range of lifestyle related conditions. There is a multitude of other research associating a lower intake of sugar and lower blood sugar spikes with weight loss/weight management, enhanced cognitive functions and other positive health effects.

What‘s the origin of the amino acids?
The amino acids are produced by controlled fermentation of non-GMO vegetable sources such as sunflower seeds and corn or pure glucose.

How much amino acids are in Good Idea?

A serving (12 fl oz) of Good Idea contains 2.6 g of amino acids (isoleucine, leucine, valine, threonine and lysine).

How much chromium is in Good Idea?
Each serving (12 fl oz) contains 250 micrograms of Chromium picolinate, corresponding to 29 micrograms of dietary chromium. The adequate intake level is 35 micrograms of dietary chromium per day. There is no upper limit for intake in US, and not even having Good Idea with every meal would mean any risk of over consumption of dietary chromium.

Why is the dietary chromium added?
Effects of dietary chromium in relation to maintaining normal blood glucose concentration are scientifically well acknowledged. Our studies show that the addition of chromium to the mix of amino acids results in less insulin needed to handle the sugar spike following a meal.

Why is Good Idea labeled as a dietary supplement?
Good Idea is an entirely new product, placed in the dietary supplement category due to FDA regulations. Regulations differ in different countries/parts of the world. In Canada and Europe, Good Idea is categorized as food.

What happens if I drink Good Idea without food?
Nothing, except quenching your thirst. If there are no carbs to handle, no response from metabolic system is to be expected.

How much energy is in your product?
Energy content is zero calories, declared in compliance with FDA regulations.

Is Good Idea sweetened?
No, we will never use sugar or sweeteners in our products. We want to promote a change in diet and lifestyle. This includes moving away from sweetened products. Obviously adding sugar to a beverage that aims at helping people to move towards a healthier lifestyle would be counter-productive.